Connecting the dots - Elements of Design |Project 1|

Design is not just creating a beautiful work of art, it is about communicating the message to your audience in the best possible way. And that requires a good understanding of the design fundamentals called elements and principles of design.

One, of course, does not have to follow them always but it is important to know the basics before breaking them. Whether you are an artist, fashion designer, architect or a graphic designer everyone needs to work with these building blocks to create their composition.

So let's jump to understanding the Elements of design or EOD's

Elements of design

Elements of design (dots, lines, shapes, forms, space, colours, textures) are used to create a composition and this particularly is my favourite subject to work with and I absolutely enjoy teaching this.

For today I will focus on the first element of design - the universal symbol- Dots

Dots are basically the point/s of focused attention and when one starts bringing dots closer it creates other elements like lines, shapes, textures etc. Dots are the building blocks of everything in design and are the most basic form and the simplest element for visual design.

As one keeps adding more dots it creates an interesting design/ composition.

Everything is made up of a combination of dots. There are many artists who use dots as metaphors in their designs and my personal favourites are the work from Aboriginal art, Australia, and Yellow Pumpkin Structure by Yayoi Kusama.

Each year I guide my students in understanding the fundamentals of design, which is usually a studio class, my idea is to help my students observe the surroundings, be more empathetic, perceive an image and transfer into a visual composition.

So we start with basic exercises understanding dots, the relationship between dots, and creating a composition with dots.

Task 1:

In this task, we try different types of dots, using one colour focusing on the fact that dot does not have to be circular in nature

Task 2:

In this task we focus on the observation and understanding of - what happens when you increase or decrease the size of dots.

Task 3:

Here we take an inspiration image - it can be from anywhere (images from magazine, or any other picture that you have clicked from your surrounding). The idea is to convert the image into dot art. Example

This is a rather difficult exercise for the beginner, as they have to deal with the visual complexity and so it's okay even if learners make mistakes, the idea is to observe, explore and translate. The artwork learners create consist of numerous dots placed in a way to create a pattern/design that would suggest the right contrast, form and depth taking reference from the selected visual. Understanding the value (effects of light and dark) is very important that will help create an illusion of a three dimensional visual.

Here I am sharing some of the works done in my class by my students, it helped them observe the composition and break down in its simplest form and in the process creating their own artwork.

Design created by Anita Jindal at JD Institute of Fashion Technology, Bengaluru
Design created by Harika Bijjam at JD Institute of Fashion Technology, Bengaluru

Love. Swati ❤️

All images are sourced and links are provided with the Image

To know more about the artwork Clink the image.

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